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August 1, 2017, Belmont University Athletics unveiled a new branding initiative entitled #investedinyou as part of the university's strategic plan, Vision2020.

The #investedinyou initiative embodies the engagement and benevolence of the Bruin community – student-athletes, coaches, faculty, staff, alumni, and fans alike.

"Much of the Belmont Athletics' brand is tied to championships, national prominence in numerous sports, committed coaching and peerless academic achievement," Belmont assistant athletic director for broadcasting & media relations Greg Sage said. "But the Belmont experience is far more, and #investedinyou truly captures the intentionality and commitment to relationship development and living in community. Additionally, #investedinyou harnesses the ethos of the university's newly codified Belmont State of Mind and inclusion model as part of Vision2020."

"Being a part of the Bruin family is interconnected and lasting; for inasmuch as the Belmont community invests in the lives of student-athletes, student-athletes pour into the lives of all they come in contact with: sport ministry partners, Nashville non-profits, school groups and fellow students just to name a few."

The #investedinyou initiative taps into the Bruin spirit and incorporates the core values of Belmont University: service, collaboration, humility, inquiry, and integrity.

Each Tuesday throughout the 2017-18 academic calendar year, Belmont Athletics will share video testimonials and social media posts showcasing how #investedinyou is lived out.

Beyond digital and social platforms, #investedinyou stories will be featured on Belmont game broadcasts and Curb Event Center in-house videoboards.

Check back regularly at

Attributes of the Belmont Bruins #investedinyou

  • Accountable
  • Caring
  • Competitive
  • Devoted
  • Engaged
  • Faithful
  • High-achieving
  • Humble
  • Respectful
  • Selfless