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Licensing, Trademarks, and Brands


This page is designed to assist those who wish to learn more about licensing and to explain the licensing process. The Belmont Athletics Department, in cooperation with the Collegiate Licensing Company (CLC), administers the licensing program.


Become a Licensed Vendor


Belmont Style Guide


Belmont University uses the Collegiate Licensing Company (CLC) as its primary licensing agent. CLC is the nation’s leading collegiate trademark licensing and marketing company and is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.

For more information on CLC’s resources and services, as well as applications for becoming a licensed vendor of Belmont University please contact the Collegiate Licensing Company directly:


Cameron Bridgewater
1075 Peachtree Street, Suite 3300 | Atlanta, GA 30309
P: 678-460-3724

Frequently Asked Questions


What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the athletics department qualifies as a trademark.

What are the registered marks for Belmont University?
For a complete overview of Belmont University's registered marks, please view the Official Style Guide (PDF)

Why have a licensing program?
A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs campus wide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.

What products can be licensed?
Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the University's Office of Trademark Licensing. This ensures all products associated with the University are of high quality and good taste and ensures the non-approval of potentially hazardous items.

Who needs a license?
Anyone wishing to use the marks, logos and symbols of the University must obtain a license.